West Houston Villages
In your Neighborhood a secret?
By: Patrick Welsh
Would you like to hear something different in Real Estate marketing that applies directly to you and your home? It’s simple really, what I propose to do. It’s the tried and true strategy of delivering value; a greater value than my competition. And perhaps it ultimately relates to a superior vision and understanding of an area than that of the competition.
As your local, full time Keller Williams agent, my office is closeby in Town & Country Village. And I’ve enjoyed success in selling real estate in your neighborhood. My primary business area is centered in the West Houston energy corridor. I am a listing and marketing agent, with internet marketing being a major focus of my business. It’s no wonder, if one considers that over 85% of buyers search the internet before they ever contact an agent.
Recently, I’ve recognized a shortcoming in the marketing and presentation of real estate properties in the general area bounded by Highway 6, Briar Forest, Eldridge Parkway and Hershey Park. That, specifically, would appear to include your neighborhood. Sure, Brairhills, Meadow Briar and Parkway Villages are well enough known and well represented. But the gated communities of Enclave Lake, Park on Enclave, Laguna Springs, Madera Vista, The Villas, Retreat, Sienna Cove, Charlton Park, Windsor Cove, Tracewood Park, Maplewood Park, Baldwin Square, and The Courts are a different story. The non-gated communities of Oaks of Parkway and Briarstone Park share a similar condition. These smaller niche subdivisions fall within Briarhills or Parkway Villages subdivisions. Together they present a challenging and difficult dilemma from an analysis and a marketing perspective. Our generally effective Houston Association of Realtors website, HAR.com, must present everything grouped in the major subdivision, as the tax records reflect. So your specific enclave may be lumped together within various subdivisions such as Briarhills the entire Parkway Villages grouping. There may not be anything inherently wrong with that approach, except that it becomes very difficult for prospective buyers to find, analyze and be attracted to these frequently unknown areas.
So here is my idea. First, I’m in the early stages of building a dedicated website to complement the entire area while delivering distinction to these niche subdivisions. Second, I am personally going to learn every detail I can glean to populate the website and make myself conversant about the features and values of the niche areas. As we grow and enjoy success many other marketing tools come into play such as print advertising, television advertising and the like. Each neighborhood or subdivision will get its proper attention, and the opportunity to shine with its own description, photos, and amenities.
The most common complaint to may agents by unhappy sellers is that the agent merely put the sign in their yard, listed the property, and did little or nothing to promote or sell their listing. And in a gated subdivision, what good can a sign do? My strategy is to deliver added value before you need me. I’m going to exceed those other agent’s efforts without ever asking for your listing!
And I’m going to put myself right in the middle as your real estate consultant, bringing experience, knowledge, and information to consumers as well as to you as a homeowner. Of course I’m not so altruistic as to do this for nothing. Ultimately, if I list properties in the area, I will earn the very same commission that any other real estate agent will earn while listing or selling in your neighborhood. The difference is that I’ll deliver, in advance, the added value that I mentioned in the first paragraph.
Now you want to know, “What is it that I want from you?” Not much really. My goal is to build an information base, and get accurate and useful data, photos, news items and the like, to enhance the opportunities to expose the niche areas in the best light possible. Any information or assistance you might provide to that mutually advantageous end is appreciated. I’ll start by populating the website with all of the background data you give to me. And sure, if or when the day comes that you want to put your home on the market, I’d like you to consider me for that job! Or if you know a buyer that is interested in the area, have them give me a call! That’s not asking too much in return is it?
It would be just great if you took a few minutes to call or email me with your thoughts. As the entire project spins up, talking with and gaining the understanding of as many residents of the various areas is crucial to making my efforts effective and fruitful. And make no mistake; we’re absolutely talking about a mutually beneficial endeavor. I sincerely hope that you can take a moment to call or email me with your thoughts and comments.
Patrick W. Welsh, GRI
Using Technology to Solve Your Real Estate Puzzle!
Real Estate Consultant, REALTOR
Keller Williams Signature
10497 Town & Country Way, Suite 120
Houston, TX 77024
281-558-8580 Direct
713-470-2082 Fax
